Signage is the first impression potential customers get of your business. Getting your signage right the first time is essential to your success. Neglecting this key ingredient can spell the difference between success and failure for many, if not most, business locations. The wrong signs can really hurt your business. Avoid the most common signage mistakes.
Look outside your business right now. Really. What do you see? If the front of your place is anything less than great, you are losing money every time someone drives past that has less than the best impression. Is your signage making an impression that’s worth remembering? Your storefront is what the most people will base their first impressions on. You need the best view to attract the best people!